The UK beauty market is embracing thematic storytelling as a way to connect with diverse audiences. As it approaches £17.52 billion by 2025, brands are crafting narratives around heritage, ritual, and identity, turning products into cultural touchpoints. From packaging inspired by local art to campaigns rooted in regional pride, this shift reflects a deeper desire for meaningful engag... https://industrytoday.co.uk/market-research-industry-today/uk-thermal-underwear-market-to-reach-usd-5726-million-by-2035-growing-at-a-352-cagr-amid-rising-demand-for-sustainable-and-smart-apparel